‘Photojournalism
& the Tabloid Press’ - Karin Becker
(in
“The Photography Reader” ed. Liz Wells, pub. Routledge)
Summary of basic contention &
conclusion
· That
photography is not taken as seriously as it might be in western journalism –
particularly in the tabloid press; verbal forms of journalism are viewed as
more serious.
· That,
within the tabloid press, both the presentation of the work, and of the
photographers themselves, serve to undermine the ‘seriousness’ of photography
by seeming to work against standards & practices of elite journalism.
The
conclusion expands on the opening statements by developing reasons for the
phenomenon identified in the opening, based on the analysis in the middle
section of the essay – the nature of the layouts; the nature of the
photographers; the serious/emotional nature of the photographs; the lack of
‘systematic critique’; and the tendency to undermine journalistic
standards. These are the factors that
mitigate against a serious attitude to photography in the tabloid press.
The development of the argument
· Illustrated
magazines, which first appeared in the mid-19th century, featured
engravings that carried an ‘aura of quality and distinction’, and the first
photographs that were se4en later in the century were not necessarily regarded
as a true replacement.
· The
first widespread use of photographs was associated with the tabloid press
between the wars and was used in a ‘sensational’ fashion to help boost
circulation in a highly competitive environment.
· That
approach was associated with low journalistic standards by the daily news press
who began to use photographs in a different way, developing higher production
standards in their weekly supplements that were designed to ‘complement’ the
regular news.
· This
early divergence of approach may partially inform later attitudes and practice.
· Mass
circulation picture magazines also developed between the wars but, at a time
when photography was also making its first appearances in the art galleries,
managed to combine popularity and respect, leaving the tabloids excluded on the
margins.
· Analysis
of contemporary tabloids (not set out in any detail) leads to a three-way classification
of their use of photographs:
§
Plain
pictures of ordinary people in ordinary situations whose newsworthiness is
defined in accompanying text and whose ordinariness equates then with us.
§
Photographs
of celebrities, often also presented in ordinary circumstances that make them ‘just
like us’; frequently in the form of performance shots i.e. their recognisable ‘public
face’; and occasionally (though these images are more associated with the
weekly popular press) in candid shots, caught ‘off guard’ and presented as ‘stolen
images’ that might reveal a ‘higher truth’.
§
The
photo of a ‘news event’, which often involve ordinary people caught up in the
event; frequently have ‘technical flaws’ that seem to enhance the candour; and
are accompanied with words that often transform coverage to the ‘first person’,
with the photographer becoming the subject and an implication that a truth is
being revealed.
· In
the tabloid press, the accompanying text framing photographs is generally more
dramatic than the photographs themselves and we need to recognise that what we
are seeing is the work of the tabloid editor rather than the photographer.
Comparisons with other publications
There are
two main, historical, comparisons made. a) The weekly supplements, which worked
to weekly (not daily) deadlines; used quality paper; raised the quality of
photographic production; complemented the daily news and prevent it from being ‘degraded’;
and showcased ‘good photojournalism’. b) Picture magazines, which established new
genres, such as the photo essay, with formal structural properties; helped
bring about the acceptance of photography as popular art; made photography both
popular and respected; raised the status of the photojournalist.
The writer
seems to be using these comparisons to establish that the photograph can
be used in a journalistic context and still retain qualities associated with a ‘serious’
approach operating within the standards of quality journalism. The argument would be that, if it is possible
for these publications, why not the tabloid press as well. Photography’s acceptance in these serious
journalistic contexts suggests that it is not, of itself, ‘sensational’ but is
rendered so by the setting/manner in which it is presented. She is supporting her main argument by
confirming that it must be something other than the inherent qualities of
photography that leads to it being taken less seriously in the tabloids.
Overall assessment of the article
and the argument presented
This is, on
the face of it, a coherent and well-structured argument, supported, apparently,
by ‘evidence’ and ‘analysis’. The notes
at the end indicate that this is a shortened version of a paper presented at a
seminar. The sections beginning with ‘The
contemporary domain of the tabloid’ are where she develops the ‘evidence’ and
performs the ‘analysis’. Whether or not
the original version of the paper contained more information about her
approach, we don’t know – but on page 297, the article refers to “The present
investigation found ...”. We have no
information about how many tabloids were studied; how she approached the
research; what formal analysis was undertaken; and so on. Without that information, one could dispute
the descriptive nature of what follows in her commentary on the use of photos
in tabloids and the categorisation of the images. Since that forms the evidential basis for
supporting her article, one could say the whole conclusion is flawed. That said, if we work on the assumption that
this is an academic piece, which has been subjected, at some point, to
adequately rigorous interrogation/qualification, then we can follow and support
the basic structure of the argument.
Karin
Becker, the ‘Photography Reader’ tells me, is Professor of Visual Culture
Studies at the College of Art, Crafts and Design, Stockholm, Sweden, and is on
the Journalism, Media and Communication Faculty. She expresses thanks, in the notes, to nine
people who have supplied her with examples of tabloids from USA, England,
Australia, Austria, Norway, Sweden and Denmark.
In another note, she acknowledges some national/cultural differences of
style between tabloids in the countries studied. Once again, the indications are that this is
a serious piece of work, conducted by an experienced academic, working in her
field of specialisation; and one would be led to accept her argument on that
basis. But, as with the Berger essay
earlier in the course, I do find myself reflecting on the extent to which ‘values’
seem to be present in critical writing on photography, even when they’re not
stated. Her opening statements make some
bold ‘claims’ about the inferior (my word) position of photography in the world
of serious journalism. Even if that were
true in 1990 (and perhaps other commentators my start from a different
viewpoint), is it true today? Although
she makes some comparisons with other publications and their use of
photographs, there is no indication that she has undertaken the same analysis
of photographs in the ‘serious’ daily press as that undertaken in the tabloids.
If, as I
do, one approaches an essay such as this from the viewpoint of concerns and
issues with the standards and values of tabloid press, one is likely to be
inclined to accept the logic of Becker’s argument and support it. If it were being read by a tabloid editor, he/she
might well question the quality of the research, the assumptions and values
behind the analysis, the motivation and interests of the writer, and so
on. He/she might well conclude that this
is just another overpaid and underemployed academic making a lot of noise about
something that is none of their business and which they don’t really
understand! (Presumably accompanied by a series of ordinary-looking photographs
of Becker, each captioned and headlined in a suitably sensational manner!)
So I find
myself, as with the Berger essay, concluding that much learned writing on
photography – perhaps on visual culture in general – is ‘value-led’. If it is well-informed, well-structured,
well-written and open in its values, then it can still be valid, relevant,
interesting and perfectly acceptable. But
the ‘slipperiness’ of the world of the creative arts does take some getting
used to!